TDF engineered high-octane digital strategies for Free Fire in Pakistan, transforming the battle royale phenomenon into a cultural movement. From esports hype to influencer collabs, we executed campaigns that made Free Fire more than a game – it became a lifestyle brand for Pakistani gamers.
Standout Campaigns That Dominated The Arena
Free Fire OB34 Update (2022)
Objective: Drive mass adoption of the game’s biggest annual update
🏆 Free Fire Anniversary (2021)
Influencer & Celebrity Collabs That Broke The Internet
👑 Free Fire x Asim Azhar (2021)
- First Pakistani artist to get custom in-game character skin
- “Asim’s Challenge” tournament with meet-and-greet prize
- Generated 7.2M+ organic impressions
🏏 Free Fire x Babar Azam/Shadab Khan (2022)
Community-Building That Set New Standards
🎪 Free Fire Craftland (2022)
- Pakistan’s first player-designed in-game map competition
- Winning design received 1M+ in-game uses in first month
❤️ Free Fire Lagay Pyari (2021)
- Valentine’s Day special with couples duo mode
