Nestlé Pakistan

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Project Detail

TDF partnered with Nestlé Pakistan to create meaningful digital conversations around nutrition, child development, and environmental sustainability. Our campaigns transformed corporate responsibility into engaging digital movements that reached millions of Pakistanis.


United 4 Healthier Kids (2016-2017)

📅 Multi-City Health Movement

A nationwide initiative promoting child nutrition and active lifestyles

Cities Activated:

  • Lahore Event (2016): Digital PR + event management
  • Islamabad Event (2016): Government/NGO collaborations
  • Karachi Event (2016): Community-driven health awareness
  • Ongoing Monthly Activations throughout 2017

Digital Strategy:

  • Parenting Influencers: Nutritionist takeovers, mom blogger collaborations
  • Educational Series: “Expert Tips” videos with pediatricians

Impact: Reached 3.2M+ parents through hybrid digital-physical activations


Brand Portfolio Campaigns

💧 Nestlé Pure Life – (2017)

Promoting safe drinking water awareness

  • Water conservation pledges with 50K+ signatories

🌱 Nestlé #PakWaterPlan (2017)

CSR storytelling around water sustainability

  • Infographic campaigns showing Nestlé’s water stewardship
  • Media partnerships with environmental publications

☕ Nescafé Portfolio

Nescafé Good Morning World (2016)

  • Morning routine stories from celebrities

Nescafé vs Tea (2017)

  • Playful debate format tapping into cultural preferences
  • Memes, polls, and user-generated content

🍵 Everyday Khaas Chai (2016)

Positioning as the perfect tea companion

  • Recipe contests with food influencers
  • “Chai Time Stories” user-generated content series

🍏 Start Healthy, Stay Healthy (2017)

Children’s nutrition initiative

  • Parent guides and expert-led webinars