TDF engineered high-velocity digital PR campaigns for Xiaomi Pakistan, transforming product launches into cultural moments. From flash sales to CSR integrations, we helped Xiaomi dominate smartphone conversations with tech-savvy storytelling, influencer ecosystems, and hype-driven engagement.
Flagship Campaigns
📱 Redmi 4X Launch (2017)
Challenge: Establish Xiaomi as a performance-to-price leader in Pakistan’s competitive mobile market.
Strategy:
- “Flagship Killer” comparisons vs. premium brands
- Unboxing fever: Seeding devices to tech YouTubers pre-launch
Result: - 5,000 units sold out in 8 minutes during first flash sale
- #Redmi4X trended for 14+ hours on launch day
Xiaomi A1 Launch (2017-2018)
Innovation: Pakistan’s first Android One device with pure Google experience.
High-Impact Activations
Philanthropic Tech: “1000ForSKMCH” (2017)
- Donated Rs1,000 per device sold during flash sale to Shaukat Khanum Hospital
Anniversary Campaign: “Mi Turns 1” (2018)
- User-generated thank-you notes from Mi Fans
- Limited-edition merch drops for top community members
City Hype: #KarachiGetsMi (2018)
- Offline experience pop-up with AR photo ops
